The Titanic Effect and Life Science Startups

Don’t Let The Titanic Effect Sink Your Startup!

The Titanic represents the iconic tale of what happens when an unstoppable force meets an immovable object. The tragedy is embodied in that instant when The Ship struck The Iceberg, killing over 1,500 passengers and crew. But while the iceberg may have represented the killing blow, what many do not realize is that the demise of the Titanic was in fact a result of a series of small decisions and missteps across a number of dimensions.

Tales of venture failure also often focus on the defining moment when a lost customer, a lack of investor dollars, or a product malfunction results in the death of a promising startup. But that failure is nearly always the result of a series of errors that were not obvious—problems that lurked beneath the surface—that were a consequence of navigating uncertainty in the early stages of development.…